They’re going out of business! It’s a liquidation sale! The prices will be crazy marked down, right? Not necessarily. Read on to avoid getting ripped off by liquidators. Photo by Cosmic Kitty.

Many an unwitting shopper can be lured into a store with an enormous “50% OFF!” sign strung across the storefront. Even more so when the closure of a chain of stores is highly publicized like the recent closure of Circuit City. Unfortunately, the entire process of liquidating the stock of a store is rather deceptive. Walking past the “Everything must go!” signs and picking up a box marked 50% off could actually mean paying full retail.

First, a brief summary of what liquidation is. When a company is facing dire straits or has already hit the wall of bankruptcy they will— either voluntarily or by legal order—try to convert as much of their assets into cold hard cash as possible to pay off debts and hopefully return some money to their stockholders. The process is usually handled by an external company whose sole goal is to turn the pile of assets into profit—and minimize their risk in the process.

What does this mean to you, the consumer? It means that for the first portion of a liquidation sale you’ll likely be ripped off. Let’s use an HDTV from a fictitious company to illustrate how you’re not actually getting the deep discount you think you are.

Last year SuperPow television company released the SuperPow H9000 HDTV. The manufacturer suggested retail price (MSRP) was $2500. It was sold at HappyBox electronics stores for $2200 when it first came out and as newer models arrived it was eventually sold for $1250. HappyBox has a bad run and ends up filing for bankruptcy. Their inventory is now controlled by a liquidation company. The company responsible for the liquidation advertises that products in the store are deeply discounted, some things are even 50% off already! You walk in to check on the SuperPow H9000 and see that the price is $1250. You remember the TV was really expensive and that seems like a great deal for a nice TV, after all it’s 50% off! The only problem is that you’re getting 50% off the MSRP, which nobody paid even when the TV was the hottest model on the market. It may be a month or two into a large liquidation before that TV is actually marked down 50% from the actual street value to a wallet-friendly $625—and most likely someone not realizing they aren’t getting a very good deal would have bought it well before that.

How can you make sure you’re not the sucker that the liquidators count on to reap their profit? With a little knowledge and some handy tools, you’ll get the most for your money.

Know The Market

Don’t go shopping blind. If you’re heading to a going-out-of-business sale, take a few minutes to do some cursory research on whatever it is you’re looking to buy. Compare prices with price comparison engines like BeatMyPrice and make sure to check out deal-tracking forums like SlickDeals and FatWallet—both were reader favorites for finding the best deals online. You may not even know the exact model you’re going to find at the store, but checking deal sites like FatWallet will give you an idea what the general price ranges are for things and what deals can be had on them. A 40″ HDTV “marked down” to $1500 won’t look so appealing when you know that similar models are going for half that thanks to a little research. 

Use Your Phone as a Price Checker

If you have an internet-enabled phone with you, it’s easy to compare prices right in the store. The quickest, if least specific, method is to plug the product name or model number into the mobile version of Google Product Search. If you’re without internet access but you can text message, you can take advantage of the Amazon/eBay price-comparison mashup provided by MobSaver. Text the ISBN or UPC code of an item to save@mobsaver.com and it sends you back the current prices on Amazon and eBay. When you’re really in a bind you can use—as I’ve often done—the most analog method and call a friend to run a quick price search online for you. A few minutes pecking on your phone or making a call can save you hundreds. 

It’s never a good sign when companies are shuttering their windows—for the economy or for the displaced workers—but that doesn’t mean you should pay extra for their bad luck. Armed with the tips above you’ll never be the sucker paying MSRP for 2007′s castoffs. If you have your own learned lessons about liquidation sales, sound off in the comments below and help save your fellow readers some cash.

via: [LifeHacker]

For newlyweds, the first big financial decisions go beyond how to pay for the honeymoon and how to invest all those checks. They also involve starting a new household on solid ground financially. “Financial incompatibility is a primary reason for a significant number of failed marriages,” said Lee Bowman, National Coordinator for Community Affairs. “Achieving harmony regarding financial matters before marriage, or as early in the marriage as possible, is critical to sustaining the relationship and preventing conflicts.”

Before exchanging wedding vows, have a candid discussion about your finances. Be open and honest about matters that could be a source of friction in the future, such as major outstanding debts from student loans or credit cards.

Some experts suggest that both of you order your latest credit reports and then, together, sit down and review them to avoid major surprises. Credit reports include information on debts outstanding and, for example, whether someone has filed for bankruptcy. By federal law, you can receive one free copy of your credit report every 12 months from each of the three nationwide credit reporting companies (www.AnnualCreditReport.com or call toll-free 1-877-322-8228).

Set short-term and long-term financial goals. Figure out how much money each of you should be able to spend for “fun” and how much you should set aside for important goals, perhaps to buy a home. Financial advisors suggest that young couples consider preparing and following a monthly budget.

Understand the risks and responsibilities of jointly held accounts. If a husband and wife are co-owners of a credit card and one of them goes on a spending spree, the other spouse may be held responsible for paying the bill. Likewise, irresponsible use of a jointly owned credit card by one spouse would be reported on both of their credit histories, and that could damage the “innocent” partner’s chances of getting a good loan or credit card in the future. And when two people use the same checking account, they should share one checkbook and record all transactions, because otherwise they risk losing track of their balance and paying charges for insufficient funds.

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It is that time of year again when we reflect on what we had hoped to accomplish in the past year and what we plan to accomplish in the next. Most times we look back and realize that we did not quite measure up to our hopes and dreams. As a business advisor and executive coach I have found that people tend to make the same mistakes when setting goals for both their business and personal lives:

1. Goals do not support your life or business main purpose. Put another way, the goal is not aligned with what you are trying to accomplish. It has been said that the two most important days in your life are the day you are born and the day you discover why! Make sure your goals support your reason for being.

2. Lack of continual action. Goals usually die from inactivity. Make sure you take one positive step towards your goals every day. Make it part of your to-do list and schedule time to make it happen.

3. Lack of commitment. Many times we set a goal because it just seems like it should be completed or someone else thinks we should do it. Think of all those fitness and weight loss goals that start strong and fail by the end of January. It seemed like a good idea but we really were not committed to it.

4. Goals that do not inspire. Goals should excite you. Plain vanilla goals usually never get off the ground. Set your goals high – goals that have a WOW factor.

5. Loss of focus. Goals tend to get lost in the mundane issues we face every day. Keep your goals visible. Write them down and post them where you can see them every day. Create a photo album of things that represent your goals. Make it your screen saver or the background on your computer screen. What you see clearly gets accomplished.

6. Goals are not positively focused. All goals should be written with a positive focus. We are drawn to things positive and repulsed from things negative. Refocus negatively written goals to highlight the positive when they are achieved.

7. Goals are not SMART. SMART goals are those that are specific, measurable, achievable, relevant, and timely. SMART goals tend to give you a laser focus and keep you on track.

While avoiding these 7 mistakes will not guarantee your success, they will greatly improve your results for the coming year.

Improve your goal setting techniques with a free copy of the SMART Goal worksheet by sending an email to: smart@thecoachacademy.com

Dr. Dennis Hocker is an internationally recognized expert in helping executive coaches and business advisors better serve their clients. He is co-founder of TheCoachAcademy.com which provides specialized training to coaches around the world.